gabriele roberto



“User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products."

Don Norman, Jacob Nielsen


Burnt Butter Web (Phase 1)

(Responsive web solution - in development)


Phase 1 in progress for a responsive web solution for Burnt Butter users that don't have an iOS device or prefer to upload recipes using a web interface rather than the mobile application.

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Marriott Mobile Dining

(Responsive web solution)


A mobile-first web solution for Marriott checked-in and non checked-in guests wanting to to place a food and beverage order in any of Marriott’s food outlets using a web-browser rather than the BonVoy loyalty app.

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Marriott Bonvoy Mobile Dining

(Web solution)


A mobile-first web solution plugged in Marriott BonVoy native app.

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Burnt Butter App

(iOS solution)


A native app for food enthusiasts that want to search for food inspirations, try new recipes, upload their food creations and share them with the rest of the community.

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Mollie's Motel & Diner

(White label solution)


A native application for Mollie's Motel & Diner guests to book a room and activate keyless entry, check-in/check-out and digital food ordering.

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Opera grill Website


I led a team made of a food journalist in charge of the content for the website, a social media manager to create noise around the opening of the £3million restaurant, an IT support manager to co-ordinate the technical aspects and a marketing manager who ensured that the brand voice was reflected into the design. The developers were outsourced and I held regular face to face meetings as well as conference calls to make sure everyone was on the same page and deadlines were met.

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Interactive Map


The interactive map designed for Individual Restaurants was part of a project to engage web users in getting familiar with the company’s brands, restaurants and sites location. The users is presented with the choice of searching ‘By Brand’, ‘By Region’ or ‘By Site’. Beside creating a better user journey, it also increases brand awareness and visibility - Who We Are, Where We Are.

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Aromistico Coffee


I designed a responsive website for coffee maker Pelliconi to promote their new coffee brand, Aromistico.

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Copyright © Gabriele Roberto 2019